“So many Facebook views, it could’ve won an election”
The Brief: Drive brand awareness of Yoti, a digital identification app, with a massively viral video. And do this by showing it's potential for use in the sometimes-shady dating app world.
The Response: Cannes nomination, Campaign's Pick Of The Week, Shorty Award Winner and one of Facebook most-watched videos that year. Our 'Little Casanova' was watched by 32 million, and received plenty of PR coverage, too.
