“Grey London wins Nokia”
Problem: Nokia were re-introducing their brand plus entire range in 4 weeks time. That’s a new TOV. Manifesto films. Sales scripts. Print ads. Billboards. Oh, and the propositions for each new phone. And a speech writing for your CEO for The Mobile World Congress. Nerves? There were a few. Up for grabs? The rest of the account.
Response: It Just Keeps Getting Better. A rally cry against planned obsolescence. It also won Nokia for Grey London, becoming their biggest account at the time.
Here’s the CEO of HMD Global using my script in Barcelona. I wasn’t invited. Not bitter or anything.
