“Skincare should be lifechanging”
Problem: Eucerin make brilliant skincare products for complex skin conditions. But it’s not all about treating the skin. It’s about treating the human. Eucerin wanted to reveal to customers the person they know they are deep down.
Response: Eucerin’s first global campaign: ‘Skinterviews’. Six intimate portraits of skin condition sufferers to open up Eucerin’s human – and diverse – side. A non-scripted glimpse into ‘the lifechanging power of dermatological skincare’.