Why haven’t you heard of Swiggy?
You know. India’s biggest delivery app. Serving 1.3 billion people. More drivers than Uber.
They’re so big, they bagged a $1,000,000,000 investment. Then came to us for a re-brand.
The Brief: An entire re-brand – so a new TOV, brand proposition, and a full through-the-line ad campaign. ATL, BTL, digital, branding, packaging… even the delivery driver uniforms got a refresh.
The Response: ‘Amplify the moment’ – a new proposition and campaign that helped doubled their global revenue.
