Brief Carve out a space for Domino's on social. And be a part of the social occasion/banter conversation.
Response DIY videos, reactive posts, satirical pizza banter and a Whatsapp-convo TOV to help build an engaged social community with more 1 million fans. And a page more irreverent, mischievous and downright fun than the rest.
TIMELY CONTENT COMES FIRST
Video game spoofs. Movie spoofs. Topical spoofs. React quickly and you win the internet. Our designer rarely made evening plans.
BUILDING THE GIPHY BANK
189.4M GIF views. This is how you enter the public’s consciousness. And phones.
Occasion-Based Competitions Gamifying popular occasions.
🎁 #ToppingTheTable this #BoxingDay? ⚽ Reply predicting who will win, lose or draw. All correct could win FREE 🍕 FOR THE REST OF THE SEASON! pic.twitter.com/yoxg1UljrB
— Domino's Pizza UK (@Dominos_UK) December 25, 2016
Deal Promotions For obvious reasons, innit.
Pay Day Reaction GIFs As simple as they seem, these provided another branded touchpoint for Dominoes –– right on people’s phones, used again and again.
