The Brief: Drive clickthroughs and awareness of WWF's 'Earth Hour' – a promise-making, world-saving campaign – with a viral video.
The Response: A truly viral video with over 10 million views, 71,000 shares and a 330% increase in WWF clickthroughs.
The Brief: Drive clickthroughs and awareness of WWF's 'Earth Hour' – a promise-making, world-saving campaign – with a viral video.
The Response: A truly viral video with over 10 million views, 71,000 shares and a 330% increase in WWF clickthroughs.