Copywriting and the 100 ways to sharpen a pencil

MINI, Guinness, Nokia, Samsung, Virgin, Adidas.
My words have launched phones at Grey, revitalised brands at DesignStudio, lit up your social feed at Iris and even filled scripts for Stranger Things (at Secret Cinema).

Adaptability is a copywriter’s most important skill. So I’ve made sure my pencil has travelled.
Which suits me, because as you can tell, I love telling a good story.

From quick-hitting billboards to long-form storytelling, take a look at the things I remembered to save below.